Considering regional market movement, and the strength of the home market, ZEFARM Ltd. has set the following strategic goals in front of its team:

1.      Continue to maintain the stability of ZEFARM group and its

         leadership position in the home canton

2.      Intensify the presence in the entire country

3.      Acquire and maintain 5% share of the wholesale market

4.      Continue to build on and control its retail network, assuring the

         stability of products' distribution and sale

5.      Build on and strengthen strategic partnerships with specific

         producers

6.      Continue to invest in the education of the current and prospective

         employees

7.      Continue to be an active member of the local community and

         contribute to the prosperity of society

ZEFARM Ltd. is operating in the entire country of Bosnia and Herzegovina, giving great attention to Zenica-Doboj canton as its parent region of business. The focus of the business activities in the past has been to provide our services to our partners in the Federation entity. However, after creating strong business relations with strategic partners, and with increasing and improving our own capacities, ZEFARM has found its place in the market of Republika Srbska as well.

Special attention is given to our retail network as a strategic advantage of the group making us a leader in the pharmacy retail market capturing approx. 35% of market segment (in the parent region).